UK Still The Most Attractive. But Alternative Destinations Gain Ground.

UK maintains commanding 82% attractiveness among international education professionals, but nearly three-quarters of students are actively considering alternative destinations. ApplyBoard's Q3 2025 survey reveals significant shifts that agents and schools must address immediately.

Key Statistics: • UK: 82% attractiveness (remains #1) • Canada: 74% attractiveness (up 3 points, climbs to #2) • Germany: 60% attractiveness (up 7 points year-over-year) • Ireland: 50% attractiveness (up 8 points since Fall 2024) • Alternative destinations: 73% of students actively considering options beyond traditional choices

Critical Insights:

• Germany signals post-pandemic policy improvements
• Canada's is now in the second place and shows sustained momentum
• Ireland's consistent growth reflects EU access and tech sector appeal
• Traditional destinations (US, Australia) remain stable but aren't growing

Sources:

• https://www.applyboard.com/applyinsights-article/recruitment-partner-pulse-survey-fall-2025